
WestStar Associates Receives Brandon Hall Group Award
The 2022 Brandon Hall Group HCM Excellence Awards are given for work in Learning and Development, Talent Management, Leadership Development, Talent Acquisition, Human Resources, Sales Performance, Diversity, Equity & Inclusion, and Future of Work.
In partnership with Synovus Financial and TrainingPros, WestStar Associates, a leader in 21st century innovative learning solutions, won a coveted Brandon Hall Group Bronze award for excellence in the Best Advance in Senior Leader Development.
This prestigious win was announced on August 18, 2022. The winners are listed at https://excellenceawards.brandonhall.com/winners/
“Our award winners demonstrated the vision, agility and innovation needed to excel in the unchartered hybrid work environment,” said Brandon Hall Group Chief Executive Officer Mike Cooke. “We added and revised awards categories to ensure that we not only validate best HCM practices but also solicit and recognize next practices that set a high bar for everyone.”

“Excellence Award winners distinguish themselves through their growing understanding that all the functions of HCM are integrated and must work together to move businesses forward,” said Brandon Hall Group Chief Operating Officer Rachel Cooke, leader of the HCM Excellence Awards program. “It is a pleasure to see more organizations collaborating across functions and getting more sophisticated and accomplished at delivering measurable benefit through ground-breaking HCM practices,” she said. “For example, it was inspiring to see how diversity,
equity and inclusion initiatives are increasingly embedded into people and business strategies and cultures. We saw more alignment between HCM and business objectives than ever before.”
Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon these criteria: fit the need, design of the program, functionality, innovation and overall
measurable benefits.

"It was a great privilege to partner with Synovus and TrainingPros in the development of the Synovus Senior Leadership Development Program. We want to thank our partners for this opportunity to work on such an important initiative with so many highly skilled professionals."
- Michael Lazo, Principal Consultant
The specific award was given for the design and development of a senior leadership development program at Synovus. This program was deployed virtually for almost 300 senior leaders at the organization and included competency assessments, curated content, scholar-led workshops, and a certification program. While the program is early in its implementation, there is already a high level of engagement and client satisfaction.



About WestStar Associates
We are practitioners of proven change leadership concepts with emphasis on reinforcement and measurement of change efforts. We are a strategic solution provider utilizing all methods of learning, performance support, and leadership practices to enable and sustain organizational and employee growth.
Our guiding principles are:
- Relationship-focused
- Holistic Perspective
- Know Your Business
- Learning Excellence
- Change Stewardship
About Synovus Financial
Synovus Financial Corp. is a financial services company based in Columbus, Georgia, with approximately $57 billion in assets.
Synovus provides commercial and retail banking and a full suite of specialized products and services, including private banking, treasury management, wealth management, mortgage services, premium finance, asset-based lending, structured lending, and international banking through branches in Georgia, Alabama, South Carolina, Florida, and Tennessee.
About TrainingPros
For more than 20 years, TrainingPros has served the training, eLearning, and technical writing communities by providing qualified learning and development (L&D) consultants to clients on a contract basis. In addition to staffing services, TrainingPros provides custom eLearning and instructor-led training development for companies through managed services. TrainingPros is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council. For more information, visit the TrainingPros website.
About Brandon Hall Group
Brandon Hall Group operates the largest and longest running awards program in Human Capital Management. As an independent HCM research and analyst firm they conduct studies in Learning and Development, Talent Management, Leadership Development, Diversity, Equity & Inclusion, Talent Acquisition and HR/Workforce Management. These benchmark studies help organizations by providing strategic insights for executives and practitioners responsible for growth and business results. Coupling the research studies with the best practice from the awards, Brandon Hall Group has helped more than 10,000 clients globally and more than 28 years of delivering world-class research and advisory. At the core of our offerings is a membership program that combines research, benchmarking and unlimited access to data and analysts. Membership enables executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient.
Brandon Hall Group has also launched professional certifications for business and human capital management professionals to upskill themselves and gain credentials for career advancement. (www.brandonhall.com)